Despite the official restriction of social media platforms in Bangladesh, Facebook is witnessing a “red tide” as an overwhelming number of students and people from all walks of life are changing their profile pictures to red images.

The government had earlier announced a nationwide mourning day on Tuesday (July 30, 2024) to honor those who died during the violence surrounding the student protests for quota reform. The decision, made at a cabinet meeting on Monday, saw public officials and many others donning black badges.

However, this decision was met with opposition from protesting students, who rejected the gesture as “dismissive of their struggle.”

After the announcement of mourning day, Mahin Sarker, a coordinator of the Anti-Discrimination Students’ Movement, published a video statement.

“Without addressing the mass killings and oppression committed by the state, they are mocking students every day. In protest of this, to achieve the students’ demands, we request a nationwide campaign on Tuesday where participants will cover their faces and eyes with red cloth and take photos, which will be widely circulated online. Our symbol is red, as the symbol of rebellion. We urge students and our countrymen to take part in this campaign,” he said.

Abdul Hannan Masud, another coordinator, added, “We consider the government’s decision to observe mourning day a mockery. Students boycotted their black badge program.”

In solidarity, people from various walks of life—students, teachers, doctors, journalists—flooded social media with red profile pictures, using hashtags such as #RedforJustice, #RedforVictims, #StudentsInRed, #RedAgainstOppression, #BloodOnTheirHands, and #JulyMassacre.

A student from the Dhaka University wrote, “Red is my love, blood, resistance, and revolution. A protest against mass killing and mass arrest.”

Jesmin Papri, a journalist, wrote, “Having seen so much blood of kids, this red is nothing.”

Yashab Osama Rahman, another journalist, wrote, “For the kids, for the future, for the present and for all the things we were put through in the past. For us.”

People updated their profile pictures with captions such as: “Red is the color of blood,” “Red is the color of rebellion,” “Not the black of grief, but the red of betrayal,” and “Come next Spring, we will be twice as many.”